Importance of consistent branding in BYUSA

It is important to have consistent branding in BYUSA so people will be able to associate BYUSA to a particular message.  Consistent branding allows different activities and events to be associated to one organization.  It is important to use the correct branding for BYUSA so people do not get confused.  Consistency allows for repetition and reinforcement of a message and brand.  Also, with consistent branding we will be able to portray our vision of BYUSA.