Innovation applies to my specific responsibilities since I am over advertising for BYUSA Clubs. In order to come up with new ways to advertise I must be innovated. I need to constantly be looking up and researching new effective ways of advertising so I can help clubs get their name out. The club presidents come to me to help them design a banner, logo, and advertisements for their events or their club in general. In order to help them effectively I need to know what the current trends are and what works and doesn't work. The clubs have a specific target market so it is important that I take that into account when helping them advertise. Additionally, I promote the clubs area in general and it is important that I do new things constantly to make more and more people aware. Currently, I am working on a commercial to promote BYUSA clubs. We are spotlighting A Capella, Y Juggle, and Rebel Swords Fencing Club. The main point of the commercial is to show that there is a place for everyone on campus.
Through innovation I will be able to advertise more effectively and reach more people. I hope to constantly be improving and I know that if I work on innovation I will be able to become a better advertising consultant for the clubs.
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